I’m a senior brand and creative leader with more than two decades of experience working across marketing, brand, creative, content, events, partnerships, and operations. Most of my career started in marketing, but I’ve rarely fit neatly into the mold of a traditional marketing or creative person. My strength is seeing how the pieces connect, then turning that into something the business can actually use.

At MYX, I saw more than separate TV, radio, live event, and content platforms. I saw an ecosystem. I helped build MYX Radio to 13.9 million monthly listens, later led content and marketing teams that launched three new TV shows and short-form programming with limited resources, took on live events, talent and industry relationships, and eventually helped bring the broader MYX ecosystem together under a refreshed global brand identity.

At Dawn to Dusk, I was shown a line of bottle cages. I saw an opportunity to turn them into a product ecosystem built around ride fit, making the line easier for customers to understand while shaping the broader brand, creative, and earned-media approach. One influencer video from the launch went on to pass 3.8 million views.

At Garratt-Callahan, I was told the challenge was marketing. I saw a deeper brand issue around story, consistency, culture, and how the company showed up from the inside out. That led to a broader brand and creative refresh, while changes to the marketing operation contributed to more than $120K in annual savings.

That pattern has followed me throughout my career. I look across brand, creative, marketing, products, audiences, and experiences to find the bigger idea, the missing connection, or the real problem underneath the obvious one.  I’ve worn a lot of hats, but today my focus is back to my roots: brand and creative leadership. I help leaders connect the pieces, find the idea that moves the business forward, and turn it into stronger brands, clearer experiences, and work that gets results.