FRACTIONAL BRAND AND CREATIVE LEADERSHIP

Senior brand and creative leadership without the full-time commitment.

I help growing organizations figure out what needs to change across brand, creative, and marketing, set the direction, and lead the work forward.

Schedule A Call

What You Get

Senior-level brand and creative leadership tailored to where your organization is now and where it needs to go next. I help you connect the pieces, clarify the direction, and raise the creative standard without hiring a full-time executive.

Brand Direction

Clarify how the organization should show up, what needs to change, and where brand and creative efforts should focus.

Creative Leadership

Provide direction across campaigns, content, design, experiences, and other creative work so everything feels connected and intentional.

Team + Partner Leadership

Work with internal teams, freelancers, agencies, and vendors to keep the work aligned and moving in the same direction.

Cross-Functional Alignment

Connect brand and creative decisions to leadership priorities, marketing goals, customer experience, and the broader business.

Hands-On Execution

I am not just there to advise. When needed, I roll up my sleeves and help shape the work, build the concept, direct the creative, and move key initiatives forward.

How It Works

A flexible engagement model designed to provide senior marketing leadership when and how you need it.

1. Understand the Business

Start by looking across the organization, not just at the creative output. Understand where the business is going, what is not working, and what leadership is trying to accomplish.

2. Identify the Real Problem

Separate the symptom from the actual issue. Sometimes the challenge is marketing. Sometimes it is brand clarity, creative inconsistency, team alignment, customer experience, or something else underneath it.

3. Set the Direction

Define the priorities, establish the creative and brand direction, and determine what needs to happen first.

4. Lead the Work

Guide the team, direct outside partners, shape the creative, and stay involved enough to make sure the direction turns into real work.

Flexible Engagement

Choose the level of involvement that matches your needs and budget.

Strategic Advisor

For organizations that already have people doing the work but need senior-level brand and creative guidance.

Best for: monthly direction, creative reviews, major decisions, and leadership support.

Active Brand + Creative Leadership

For growing organizations that need someone more integrated into the business.

Best for: team leadership, brand direction, creative oversight, launches, campaigns, and ongoing priorities.

Interim Leadership

For organizations in transition, preparing for a major initiative, or needing temporary senior leadership before making a full-time hire.

Best for: rebrands, launches, leadership gaps, major transitions, and high-priority initiatives.

What Does a Typical Engagement Look Like?

See exactly what happens during a 6-month Fractional Brand + Creative Leadership engagement, from understanding the business and identifying the real problem to setting the direction and leading the work forward.

View the 6-Month Timeline

Ideal For Organizations That...

→ Need senior brand and creative leadership but are not ready for a full-time hire
→ Have grown faster than the way the brand currently shows up
→ Have an internal team that can execute but needs stronger direction
→ Feel like marketing, creative, messaging, and customer experience are disconnected
→ Are preparing for a rebrand, launch, new chapter, or major initiative
→ Know something needs to change but are not yet sure what the right solution is

Case Study:

Your Fractional Brand & Creative Leader

Cross-Industry Experience

Cross-Industry Experience Media, technology, manufacturing, nonprofits, entertainment, and more

Multi-Platform Leadership

Radio, TV, content, live events, partnerships, and operations

23+ Years Experience

Senior brand, creative, and marketing experience

Proven Business Impact

13.9M monthly listens, $120K+ annual savings, and 3.8M+ views

I’m a senior brand and creative leader with more than two decades of experience working across marketing, brand, creative, content, events, partnerships, and operations. Most of my career started in marketing, but I’ve rarely fit neatly into the mold of a traditional marketing or creative person. My strength is seeing how the pieces connect, then turning that into something the business can actually use.

At MYX, I saw more than separate TV, radio, live event, and content platforms. I saw an ecosystem. I helped build MYX Radio to 13.9 million monthly listens, later led content and marketing teams that launched three new TV shows and short-form programming with limited resources, took on live events, talent and industry relationships, and eventually helped bring the broader MYX ecosystem together under a refreshed global brand identity.

At Dawn to Dusk, I was shown a line of bottle cages. I saw an opportunity to turn them into a product ecosystem built around ride fit, making the line easier for customers to understand while shaping the broader brand, creative, and earned-media approach. One influencer video from the launch went on to pass 3.8 million views.

At Garratt-Callahan, I was told the challenge was marketing. I saw a deeper brand issue around story, consistency, culture, and how the company showed up from the inside out. That led to a broader brand and creative refresh, while changes to the marketing operation contributed to more than $120K in annual savings.

That pattern has followed me throughout my career. I look across brand, creative, marketing, products, audiences, and experiences to find the bigger idea, the missing connection, or the real problem underneath the obvious one. I’ve worn a lot of hats, but today my focus is back to my roots: brand and creative leadership. I help leaders connect the pieces, find the idea that moves the business forward, and turn it into stronger brands, clearer experiences, and work that gets results.

Ready for Stronger Brand and Creative Leadership?

Whether you need help reconnecting the brand, leading a major initiative, guiding your team, or figuring out what needs to change in the first place, let’s talk.

Schedule A Call