ABS-CBN / MYX

Head of Operations, Platforms, and Distribution (2022 – Present)

Challenge

MYX needed a cohesive digital strategy to grow its TV, radio, and live event presence while boosting revenue from client campaigns.

Action

Led platform strategy and roadmap development for MYX TV, MYX Radio, and live events. Negotiated with talent, managed artist bookings, and coordinated event production. Collaborated closely with sales and creative teams to develop client-focused campaigns.

Impact

Achieved a 20% annual revenue increase while expanding brand presence and strengthening community engagement through festivals and sponsored events.

ABS-CBN / MYX

Officer In Charge / Head of Operations (2021 – 2022)

Challenge

MYX Radio needed operational efficiency and rapid growth while coordinating domestic and international teams.

Action

Oversaw day-to-day operations, streamlined workflows, and implemented process improvements across departments. Aligned cross-functional teams to enhance productivity.

Impact

Expanded MYX Radio’s listener base from 0 to 13.9 million monthly listeners, leveraging strategic content distribution, live streaming, and team collaboration.

ABS-CBN / MYX

ABS-CBN / MYX – Program Director, MYX Radio (2019 – 2021)

Challenge

MYX Radio required a launch strategy from scratch with minimal resources while maintaining high-quality content.

Action

Managed programming, music production, interviews, and record label relations. Curated content to increase brand presence and built partnerships across the industry. Spearheaded a website redesign to improve user experience on a limited budget.

Impact

Successfully launched MYX Radio, established strong industry relationships, and improved digital user experience, laying the foundation for long-term audience growth.

XLAB / DAWN TO DUSK

Marketing Manager
(2018 – 2019)

Challenge

The brand lacked digital presence and engagement.

Action

Launched brand and website from scratch, developing content strategy, design, and implementation. Partnered with influencers to amplify reach.

Impact

Video placement achieved 1.5M views, and social media presence grew by 10% through strategic content and engagement initiatives.

QUALER

Marketing Manager
(2017 – 2018)

Challenge

Lead generation and brand awareness needed improvement through digital marketing.

Action

Developed creative and marketing strategies including social media, content, and email campaigns. Integrated Hubspot and automated marketing workflows. Built affiliate marketing programs and managed a new website launch with online training sessions.

Impact

Increased lead generation by 10% weekly, generated 15% of new business through affiliates, and strengthened overall brand presence.

INDEPENDENT FINANCIAL GROUP

Marketing Specialist
(2014 – 2017)

Challenge

The company needed consistent branding and a stronger trade show presence.

Action

Revamped branding across all communications. Directed marketing and design for trade shows, including set design, video production, and experiential activations.

Impact

Achieved increased booth traffic and clearer brand messaging, elevating brand recognition at events.

MARS HILL CHURCH

Marketing Manager
(2013 – 2014)

Challenge

Marketing processes were inefficient, and the company needed stronger engagement at trade shows and recruiting efforts.

Action

Streamlined marketing strategies and production processes, redesigned trade show presence, produced recruiting videos, and led company-wide marketing meetings for campaign implementation.

Impact

Saved $120K annually, increased trade show visibility, and boosted staffing by 10% through improved recruiting initiatives.

GARRATT-CALLAHAN

Marketing Manager
(2011 – 2013)

Challenge

Marketing processes were inefficient, and the company needed stronger engagement at trade shows and recruiting efforts.

Action

Streamlined marketing strategies and production processes, redesigned trade show presence, produced recruiting videos, and led company-wide marketing meetings for campaign implementation.

Impact

Saved $120K annually, increased trade show visibility, and boosted staffing by 10% through improved recruiting initiatives.